Average size is 5 inches wide. If you choose to add a custom name, please note that names with over 10 characters will be sized as needed. Names will be added in black lettering and printed CAPS unless you ask for a different color/font in your order comments at checkout. If you want your bow to be black, simply leave a note in the comments at checkout! Bows in black will come with white lettering and printed CAPS unless you ask for otherwise.